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Exploring the factors in information seeking behavior: a perspective from multinational COPD online forums.
LeAnn Boyce1, Ahasan Harun2, Gayle Prybutok3
1Department of Advanced Data Analytics, Toulouse Graduate School, University of North Texas, Denton 76203, TX, USA.
Health Promotion International
|July 22, 2021
Summary
Online forums significantly impact individuals with chronic obstructive pulmonary disease (COPD). Interaction opportunities, not just ease of use, are key drivers for information seeking in COPD patient communities.
Area of Science:
- Health Informatics
- Patient Support Systems
- Digital Health Communication
Background:
- Online forums serve as crucial platforms for patients with chronic obstructive pulmonary disease (COPD).
- Understanding the factors influencing information-seeking behavior within these communities is vital for effective patient support.
- Existing research may not fully capture the nuances of user engagement in specialized health forums.
Purpose of the Study:
- To establish and evaluate a theoretical framework for assessing antecedents of information-seeking behaviors in COPD online forum participants.
- To identify key drivers influencing how patients with COPD seek and utilize information within online communities.
- To provide actionable insights for healthcare professionals and forum administrators.
Main Methods:
- A cross-sectional survey was employed to gather data from COPD online forum users.
- Partial Least Squares Structural Equation Modeling (PLS-SEM) was utilized to evaluate the proposed theoretical framework.
- Importance-Performance Map Analysis (IPMA) was conducted to assess the relative impact of different indicators on user behavior.
Main Results:
- Perceived ease of use was found to be insufficient as a sole determinant of information-seeking behavior among COPD forum users.
- The opportunity for interaction with other forum members emerged as the most significant factor influencing users' mindsets.
- The study identified specific indicators that have a greater impact on user engagement and information acquisition.
Conclusions:
- Online forum interaction is a critical element for fostering information-seeking behavior in COPD patients.
- Healthcare professionals can leverage these findings to enhance the utility of COPD online forums.
- Strategies should focus on cultivating strong community ties and social support within these digital health spaces.
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