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Updated: Oct 27, 2025

Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making
Published on: March 2, 2011
Intranasal oxytocin, testosterone reactivity, and human competitiveness
Boaz R Cherki1, Eyal Winter2, David Mankuta3
1Psychology Department, The Hebrew University of Jerusalem, Mount Scopus Campus, Mt. Scopus, Jerusalem 9190501, Israel; The Federmann Center for the Study of Rationality, The Hebrew University of Jerusalem, Edmond Safra Campus, Givat Ram, Jerusalem 9190401, Israel.
Oxytocin (OT) influences male competitiveness by modulating testosterone (T) reactivity. In males, OT blocks the positive link between T levels and the desire to compete, unlike in placebo conditions.
Area of Science:
- Neuroendocrinology
- Social Neuroscience
- Behavioral Economics
Background:
- Competitiveness is crucial in social interactions, yet biological underpinnings, particularly hormonal influences, are not fully understood.
- Previous research on sex hormones and competition yielded inconsistent results, necessitating further investigation into other biological factors.
Purpose of the Study:
- To investigate the interaction between intranasal oxytocin (OT) and endogenous testosterone (T) in regulating the willingness to compete.
- To explore the sex-specific effects of oxytocin on the relationship between testosterone reactivity and competitive behavior.
Main Methods:
- A double-blind, placebo-controlled study involving 204 participants (102 females) who self-administered oxytocin or placebo.
- Willingness to compete was assessed using a validated economic laboratory competition paradigm.
- Salivary testosterone concentrations were measured throughout the task to assess endogenous reactivity.
Main Results:
- In females, testosterone reactivity was not associated with competitiveness under either oxytocin or placebo conditions.
- In males, a positive correlation between testosterone reactivity and competitiveness was observed under placebo but not under oxytocin.
- The three-way interaction between oxytocin, testosterone reactivity, and sex on competitive preferences was significant, independent of mediators like self-confidence or risk aversion.
Conclusions:
- Oxytocin modulates the relationship between testosterone reactivity and competitive motivation in males, suggesting a specific role in regulating competitive drive.
- These findings highlight the complex interplay between neuropeptides and hormones in shaping human social behavior, specifically competitive preferences.
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