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Updated: Oct 26, 2025

Author Spotlight: Unlocking the Mysteries of Oral Potential Malignancies
Published on: August 11, 2023
Decreased Global Interest in Oral Cancer During the COVID-19 Pandemic
Junhel Dalanon1,2, Yoshizo Matsuka2
1School of Dentistry, Southwestern University PHINMA, Cebu City, Cebu, Philippines.
Objective:
Oral cancer is one of the most common malignancies in developing countries, but studies using global data are scarce. The aim of this study is to analyze the search interests for oral cancer using mouth cancer, tongue cancer, gum cancer, and lip cancer as common keywords.
Methods:
Internet searches relating to oral cancer from 2010 to 2020, from 250 countries and dependent areas, were retrieved from Google Trends. Color densities in a heat map were used to show geographic differences. Kruskal-Wallis test with post hoc Dunn's analysis was used to perform yearly comparisons of searches for mouth cancer, tongue cancer, gum cancer, and lip cancer. Search results within 2020 were also compared to determine differences. Forecasting searches from 2021 to 2022 were done by fitting time series models.
Results:
From 29 of 250 (11.6%) countries, the highest search values were observed for mouth cancer in Sri Lanka, Qatar, Bangladesh, Finland, Netherlands, Spain, and France. Compared to 2020, greater searches were seen in 2018 (Mdn = 91%, P = 0.023) and 2019 (Mdn = 94%, P = 0.012) for mouth cancer, and 2019 (Mdn = 17%, P = 0.035) for lip cancer. The relative search volumes for gum cancer and lip cancer were substantially lower than mouth cancer during the COVID-19 pandemic.
Conclusion:
Higher-income countries tend to be more interested in seeking information about oral cancer. Noteworthy decline in the interest in seeking information online for oral cancer may have crucial implications during the COVID-19 pandemic. Google Trends offer an invaluable and inexpensive means for oral cancer surveillance and health-seeking behavior.
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Insights
Higher-income countries show more interest in oral cancer searches. Online search interest for oral cancer declined during the COVID-19 pandemic, impacting surveillance and health-seeking behaviors.
Area of Science:
- Oncology
- Public Health
- Digital Epidemiology
Background:
- Oral cancer is a significant global malignancy, particularly in developing nations.
- Limited research exists on global search trends related to oral cancer.
- Understanding public search interest is crucial for health surveillance and intervention.
Purpose of the Study:
- To analyze global search interest for oral cancer using keywords such as mouth cancer, tongue cancer, gum cancer, and lip cancer.
- To identify geographic variations and temporal trends in online searches for oral cancer.
- To explore the implications of these trends, especially during the COVID-19 pandemic.
Main Methods:
- Utilized Google Trends data from 2010-2020 across 250 countries.
- Employed Kruskal-Wallis and Dunn's tests for yearly search comparisons.
- Used time series models for forecasting search trends from 2021-2022.
Main Results:
- Highest search volumes for mouth cancer were noted in Sri Lanka, Qatar, Bangladesh, Finland, Netherlands, Spain, and France.
- Increased searches for mouth cancer occurred in 2018 and 2019 compared to 2020.
- Relative search volumes for gum and lip cancer were significantly lower than mouth cancer during the COVID-19 pandemic.
Conclusions:
- Higher-income countries exhibit greater interest in online oral cancer information.
- A notable decline in online search interest for oral cancer during the COVID-19 pandemic has significant implications.
- Google Trends serves as a valuable tool for cost-effective oral cancer surveillance and understanding health-seeking behaviors.
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