Self-protection predicts lower willingness to apologize

Although apologies are effective at promoting reconciliation, perpetrators often choose not to apologize because doing so can be threatening to the self. We hypothesized that dispositional self-protection would be negatively associated with willingness to apologize, but only when the transgression pertained to the self rather than another person. Only in that case would self-positivity be threatened, thereby activating the self-protection motive. In addition, we hypothesized that the negative association between self-protection and willingness to apologize for self-referent offenses would be serially mediated by responsibility-taking and guilt. This would be so because perpetrators can self-protect by lowering their felt responsibility and, in turn, reduce guilt for the transgression. The results were consistent with the hypotheses. We discuss implications of this motivational account for unwillingness to apologize.