Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Framing Effects03:26

Framing Effects

7.6K
Information is everywhere and its presentation—such as how and when items are presented—can impact our perceptions and decisions surrounding the info. This broad concept umbrellas framing effects—influences that occur due to the way information is framed in its appearance, whether it’s purely the order or the specific wording of a message. Let’s take a look at numerous ways in which two versions of something can objectively say the same thing, yet we respond in...
7.6K
Halo Effect01:27

Halo Effect

90
The halo effect is a cognitive bias in which an individual's overall impression influences judgments about their specific traits. This psychological phenomenon leads people to associate positive characteristics with those they perceive as generally good and negative characteristics with those they view as bad. This effect is particularly influential in social perception, professional evaluations, and decision-making processes.The Psychological Basis of the Halo EffectThe halo effect is rooted...
90
Factorial Design02:01

Factorial Design

13.4K
Factorial Analysis is an experimental design that applies Analysis of Variance (ANOVA) statistical procedures to examine a change in a dependent variable due to more than one independent variable, also known as factors. Changes in worker productivity can be reasoned, for example, to be influenced by salary and other conditions, such as skill level. One way to test this hypothesis is by categorizing salary into three levels (low, moderate, and high) and skills sets into two levels (entry level...
13.4K
Protecting Self-Esteem01:27

Protecting Self-Esteem

49
Self-esteem, a central component of psychological well-being, is actively maintained through various cognitive and behavioral strategies. Individuals employ specific mechanisms to preserve a positive self-concept and mitigate threats to their self-worth, particularly in contexts involving social evaluation or personal feedback. Four primary techniques are commonly used to sustain self-esteem.Manipulating AppraisalsOne prominent strategy involves manipulating appraisals from others. Individuals...
49
Self-Evaluation: Self-Enhancement and Self-Verification03:00

Self-Evaluation: Self-Enhancement and Self-Verification

5.5K
Social psychologists have documented that feeling good about ourselves and maintaining positive self-esteem is a powerful motivator of human behavior (Tavris & Aronson, 2008). In the United States, members of the predominant culture typically think very highly of themselves and view themselves as good people who are above average on many desirable traits (Ehrlinger, Gilovich, & Ross, 2005). Often, our behavior, attitudes, and beliefs are affected when we experience a threat to our...
5.5K
Impression Management Techniques IV: Altercasting01:14

Impression Management Techniques IV: Altercasting

34
Altercasting is a strategic communication technique in which an individual imposes a specific identity or social role onto another person to influence their behavior and shape the interaction. By presuming a role—such as “responsible leader” or “patient person”—altercasting encourages the target to conform to that identity, often aligning their behavior with the expectations associated with the role. The power of this tactic lies in its subtlety; once a role...
34

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Boosting Media Literacy Using Lateral Reading and Online Search Interventions.

Psychological science·2026
Same author

Misinformation as strategy: Epistemic consequences and the undermining of shared truth.

Trends in cognitive sciences·2026
Same author

Large language models accurately identify decision reasons in verbal reports.

Proceedings of the National Academy of Sciences of the United States of America·2026
Same author

Toward a mechanistic understanding of false news sharing: Which interventions work best, for whom, and why.

Journal of experimental psychology. General·2026
Same author

The architecture of the internet creates risks for democracy.

Science (New York, N.Y.)·2026
Same author

Implementing psychology-based empathetic refutational interview training to support vaccine confident conversations for health workers.

Public health·2026

Related Experiment Video

Updated: Oct 26, 2025

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

14.5K

Boosting people's ability to detect microtargeted advertising.

Philipp Lorenz-Spreen1, Michael Geers2, Thorsten Pachur2

  • 1Center for Adaptive Rationality, Max Planck Institute for Human Development, Berlin, Germany. lorenz-spreen@mpib-berlin.mpg.de.

Scientific Reports
|July 31, 2021
PubMed
Summary

Psychological inoculation can build resilience against manipulative online advertising. Reflecting on personal personality traits improved ad targeting detection by 26%.

More Related Videos

Loneliness Assuaged: Eye-Tracking an Audience Watching Barrage Videos
06:45

Loneliness Assuaged: Eye-Tracking an Audience Watching Barrage Videos

Published on: May 29, 2020

4.4K
Using Rapid Serial Visual Presentation to Measure Set-Specific Capture, a Consequence of Distraction While Multitasking
05:58

Using Rapid Serial Visual Presentation to Measure Set-Specific Capture, a Consequence of Distraction While Multitasking

Published on: August 29, 2018

9.0K

Related Experiment Videos

Last Updated: Oct 26, 2025

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

14.5K
Loneliness Assuaged: Eye-Tracking an Audience Watching Barrage Videos
06:45

Loneliness Assuaged: Eye-Tracking an Audience Watching Barrage Videos

Published on: May 29, 2020

4.4K
Using Rapid Serial Visual Presentation to Measure Set-Specific Capture, a Consequence of Distraction While Multitasking
05:58

Using Rapid Serial Visual Presentation to Measure Set-Specific Capture, a Consequence of Distraction While Multitasking

Published on: August 29, 2018

9.0K

Area of Science:

  • Psychology
  • Digital Marketing
  • Media Studies

Background:

  • Online platforms enable advertisers to microtarget users by exploiting personal vulnerabilities.
  • Psychological inoculation offers a potential strategy to counter manipulative advertising tactics.
  • Existing methods lack sufficient user autonomy and platform transparency.

Purpose of the Study:

  • To investigate the effectiveness of psychological inoculation in enhancing ad detection.
  • To assess if self-reflection on personality traits can improve resilience against targeted ads.

Main Methods:

  • Two online experiments were conducted with a total of [Formula: see text] participants.
  • An intervention involved participants completing a short personality questionnaire.
  • Ad targeting identification accuracy was measured before and after the intervention.

Main Results:

  • The self-reflection intervention boosted participants' ability to accurately identify targeted ads by up to 26 percentage points.
  • Accuracy improvements were observed even without personalized feedback.
  • Simply describing the targeted personality dimension did not enhance accuracy.

Conclusions:

  • A 'boosting approach' that enhances users' competence to detect manipulation is effective.
  • This approach should be integrated into policies promoting platform transparency and user autonomy.
  • Self-reflection interventions offer a scalable method for increasing digital media literacy.