Search research articles

ABOUT JoVE

Overview Leadership Blog JoVE Help Center

AUTHORS

Publishing Process Editorial Board Scope & Policies Peer Review FAQ Submit

LIBRARIANS

Testimonials Subscriptions Access Resources Library Advisory Board FAQ

RESEARCH

JoVE Journal Methods Collections JoVE Encyclopedia of Experiments Archive

EDUCATION

JoVE Core JoVE Business JoVE Science Education JoVE Lab Manual Faculty Resource Center Faculty Site

Terms & Conditions of Use

Related Concept Videos

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by

Same author

On the relationship between indirect measures of Black versus White racial attitudes and discriminatory outcomes: An adversarial collaboration using a sample of White Americans.

Journal of personality and social psychology·2026

Same author

Food for thought: The impact of short term fasting on cognitive ability.

PloS one·2024

Same author

A Light-Responsive Neural Circuit Suppresses Feeding.

The Journal of neuroscience : the official journal of the Society for Neuroscience·2024

Same author

An examination of the effects of eye-tracking on behavior in psychology experiments.

Behavior research methods·2024

Same author

The unintended detrimental effects of pursuing a professional vocation: The case of veterinarians.

PloS one·2023

Same author

Health versus income amid COVID-19: What do people value more?

PloS one·2022

Same journal

Modeling and analysis of forward and inverse kinematics for a flexible Stewart platform.

PloS one·2026

Same journal

Barriers and facilitators to healthcare utilization amongst people living with sickle cell disease in the United States: A scoping review.

PloS one·2026

Same journal

Enhancing data completeness in time series: Imputation strategies for missing data using significant periodically correlated components.

PloS one·2026

Same journal

Key targets and mechanisms by which gut microbiota-derived metabolites regulate Alzheimer's disease through the immune - inflammatory pathway: Based on network pharmacology and molecular docking.

PloS one·2026

Same journal

Grid-tied Transformer-less Boost Switched Capacitor Topology (TLBSCT) for PV applications.

PloS one·2026

Same journal

The load-velocity profiles and exercise-specific velocity zones for seven commonly used weightlifting exercises.

PloS one·2026

See all related articles

Search research articles

Related Experiment Video

Updated: Oct 25, 2025

Loneliness Assuaged: Eye-Tracking an Audience Watching Barrage Videos

Loneliness Assuaged: Eye-Tracking an Audience Watching Barrage Videos

Published on: May 29, 2020

Does eye-tracking have an effect on economic behavior?

Jennifer Kee¹, Melinda Knuth², Joanna N Lahey³

¹Department of Agricultural Economics, Texas A&M University, College Station, Texas, United States of America.

|August 5, 2021

Summary

This summary is machine-generated.

Eye-tracking technology generally does not alter economic behavior in experiments. Researchers found minimal impact, especially when low-quality eye-tracking data is removed, ensuring reliable behavioral insights.

More Related Videos

Eye Tracking During A Complex Aviation Task For Insights Into Information Processing

Eye Tracking During A Complex Aviation Task For Insights Into Information Processing

Published on: April 4, 2025

Eye-tracking Technology and Data-mining Techniques used for a Behavioral Analysis of Adults engaged in Learning Processes

Eye-tracking Technology and Data-mining Techniques used for a Behavioral Analysis of Adults engaged in Learning Processes

Published on: June 10, 2021

Related Experiment Videos

Last Updated: Oct 25, 2025

Loneliness Assuaged: Eye-Tracking an Audience Watching Barrage Videos

Loneliness Assuaged: Eye-Tracking an Audience Watching Barrage Videos

Published on: May 29, 2020

Eye Tracking During A Complex Aviation Task For Insights Into Information Processing

Eye Tracking During A Complex Aviation Task For Insights Into Information Processing

Published on: April 4, 2025

Eye-tracking Technology and Data-mining Techniques used for a Behavioral Analysis of Adults engaged in Learning Processes

Eye-tracking Technology and Data-mining Techniques used for a Behavioral Analysis of Adults engaged in Learning Processes

Published on: June 10, 2021

Area of Science:

Behavioral Economics
Cognitive Science
Experimental Design

Background:

Eye-tracking is a valuable tool for understanding decision-making processes.
A key methodological concern is whether eye-tracking equipment influences participant behavior.

Purpose of the Study:

To investigate if using eye-tracking devices affects participants' economic behavior in experimental settings.
To assess the impact of eye-tracking across games with varying susceptibility to social desirability bias.

Main Methods:

A between-subject design was employed, randomly assigning participants to control or eye-tracking conditions.
Eight popular experimental economics games were utilized to test the effects.
Data quality from eye-tracking was considered, particularly regarding calibration difficulties.

Main Results:

Eye-tracking did not significantly alter outcomes in seven out of eight games.
In the Holt and Laury risk assessment game, initial risk aversion increased with eye-tracking, but only during early rounds.
Removing participants with low-quality eye-tracking data eliminated observed differences in the Holt and Laury game.

Conclusions:

Eye-tracking equipment can be incorporated into experiments without substantially changing economic behavior.
Data cleaning, specifically removing low-quality eye-tracking observations, is crucial for ensuring accurate results.
This finding supports the broader use of eye-tracking in behavioral research.