An interpretable framework for investigating the neighborhood effect in POI recommendation
Guangchao Yuan1, Munindar P Singh2, Pradeep K Murukannaiah3
1Microsoft, Mountain View, CA, United States of America.
Plos One
|August 5, 2021
Summary
This study introduces the neighborhood effect for point-of-interest (POI) recommendations, analyzing user behavior beyond travel costs. The proposed deep learning framework significantly enhances POI recommendation quality by incorporating this neighborhood influence.
Area of Science:
- Geographic Information Science
- Computer Science
- Data Science
Background:
- Geographical features enhance Point-of-Interest (POI) recommendations.
- Current POI recommendation systems primarily consider travel cost (time/money).
- The neighborhood effect, user preference for POIs within preferred neighborhoods, is understudied.
Purpose of the Study:
- To develop an interpretable framework for studying the neighborhood effect in POI recommendations.
- To identify and represent various aspects of the neighborhood effect.
- To propose a novel deep learning recommendation framework leveraging the neighborhood effect.
Main Methods:
- Feature engineering to represent different facets of the neighborhood effect.
- Utilizing the Yelp dataset for empirical evaluation.
- Developing and applying a deep learning-based recommendation model.
Main Results:
- Analysis of how distinct neighborhood effect features influence user POI visiting patterns.
- Demonstrated superior performance of the proposed deep learning framework.
- Outperformed two state-of-the-art matrix factorization-based POI recommendation techniques.
Conclusions:
- The neighborhood effect is a crucial, underutilized factor in POI recommendation.
- The proposed deep learning framework effectively incorporates the neighborhood effect for improved recommendations.
- This research offers a more comprehensive approach to understanding user preferences in location-based services.
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