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Updated: Oct 23, 2025

Measuring Engagement of Spectators of Social Digital Games
Published on: July 3, 2021
The Creators' Game: A Conduit for Youth Development, Community Engagement, and American Indian Cultural Connections
Michael Campbell1, James Cowser2, Robert Lucio1
1Graduate Social Work, Saint Leo University, Saint Leo, USA.
Abstract:
The Nebraska Panhandle Creators' Game event (CG) was a grassroots-driven community engagement project for the Nebraska Panhandle region, a largely rural region with a vibrant American Indian (AI) population. The CG event explored the role social workers can play in leveraging a youth sport (lacrosse) as a convening platform for public health messaging and to embrace the fundamental fact that the AI people live with an intimate connection to their community, the land, and their people. This connection is pivotal for self-directed change in communities that actively comingle with American Indian people. A feasibility study was done to explore respondents' perceptions of the impact of the event on youth development, community engagement, and cultural connections. The pilot data collected for this project supports the literature on participatory research as a key to engaging AI communities. Data trends are provided, and the implications of these findings are discussed.
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