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Mobile vs. Non-Mobile Live-Streaming: A Comparative Analysis of Users Engagement and Interruption Using Big Data from

Daniel V C da Silva1, Antonio A de A Rocha2, Pedro B Velloso3

  • 1Coordenação de Informática, Instituto Federal Fluminense, Quissamã 28735-000, Brazil.

Sensors (Basel, Switzerland)
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This study compares mobile and non-mobile video streaming users in Brazil, analyzing engagement, interruptions, and data usage. Findings offer insights for improving video streaming services and user experience.

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live streamingmobile networksuser engagement

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Area of Science:

  • Computer Science
  • Data Science
  • Network Engineering

Background:

  • Internet video streaming is rapidly evolving with new devices and delivery methods.
  • Understanding video application performance, especially for mobile users, remains a challenge.

Purpose of the Study:

  • To compare mobile and non-mobile user experiences in large-scale live video streaming.
  • To analyze key performance metrics including engagement, interruption, churn, and payload.
  • To provide a detailed overview of mobile user behavior based on OS, network, and location.

Main Methods:

  • Exploratory research conducted on a major Brazilian streaming service.
  • Comparative analysis of mobile versus non-mobile user data.
  • Focus on metrics: engagement, interruption, churn, and payload.

Main Results:

  • Mobile users exhibit distinct patterns in engagement and interruption compared to non-mobile users.
  • Analysis of mobile users reveals significant variations based on operating system, geolocation, and network access.
  • Payload and churn rates are key indicators differentiating user segments.

Conclusions:

  • The findings provide actionable insights for optimizing video streaming quality and user satisfaction.
  • This research serves as a valuable benchmark for future studies in internet video delivery.
  • Understanding user-specific metrics is crucial for enhancing streaming service performance.