A Multi-Institutional Study Demonstrating Undergraduate Medical Student Engagement with Question-Type Facebook Posts

Facebook is the social media platform used most by both medical educators and students, but there is scant literature investigating effective ways to use the platform across multiple institutions. This multi-institutional study compared student engagement between an official curricular Facebook page and a supplemental Facebook page. While a greater proportion of students were reached by the official course page, greater post engagement was achieved with the supplemental page. We attribute this to the abundance of question-type posts on the supplemental page and show that question-type posts achieve higher engagement with students than statement-type posts, regardless of page type.