ObGyn Delivered: Social Media Serving Medical Students' Learning Needs

Area of Science:

• Biomedical Education
• Medical Training
• Digital Health Literacy

Background:

• Social media platforms are increasingly utilized in biomedical education.
• Limited comparative data exists on the effectiveness of different social media platforms for educational purposes.
• Understanding platform-specific utility is crucial for optimizing educational strategies.

Purpose of the Study:

• To describe and evaluate a student-led medical education tool, ObGyn Delivered.
• To assess the roles, benefits, barriers, advantages, and limitations of Facebook, Instagram, and Twitter in medical education.
• To provide insights for medical educators on leveraging social media effectively.

Main Methods:

• Evaluation of a student-led medical education initiative named ObGyn Delivered.
• Analysis of the utilization of three distinct social media platforms: Facebook, Instagram, and Twitter.
• Qualitative assessment of platform-specific roles, benefits, and barriers.

Main Results:

• Each social media platform (Facebook, Instagram, Twitter) demonstrated unique strengths and weaknesses for medical education.
• The ObGyn Delivered tool provided a case study for understanding platform-specific engagement and content delivery.
• Identified barriers and benefits varied across the platforms, influencing user reach and interaction.

Conclusions:

• Medical educators should strategically utilize social media platforms based on their unique attributes.
• Tailoring content and communication to platform strengths can maximize reach and impact in biomedical education.
• Further research is needed to fully understand the optimal integration of diverse social media tools in medical training.