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Stimulating Customer Inspiration Through Online Brand Community Climates: The Mediating Role of Customer Interaction

Yao Cao1,2, Zhimin Zhou1, Salman Majeed3

  • 1Department of Marketing, College of Management, Shenzhen University, Shenzhen, China.

Frontiers in Psychology
|September 10, 2021
PubMed

Keywords:
brand marketingconsumer behaviorcustomer inspirationcustomer interactiononline brand communitiesorganizational climate

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