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Viewpoint: Can U.S. local soda taxes continue to spread?
Robert Paarlberg1, Dariush Mozaffarian2, Renata Micha2
1Harvard Kennedy School, United States.
Sugar-sweetened beverage (SSB) taxes are spreading globally. In the US, local governments can enact these taxes if Democrats dominate, funding is secured, and the right message is used, potentially reaching 40% of Americans.
Area of Science:
- Public Health Policy
- Health Economics
- Food Policy
Background:
- Global trend: World Health Organization-endorsed taxes on sugar-sweetened beverages (SSBs) implemented in multiple countries.
- US context: State and federal SSB taxes have faced challenges, but seven local jurisdictions have enacted them since 2014.
- Policy landscape: Understanding the conditions for successful local SSB tax implementation is crucial for public health initiatives.
Purpose of the Study:
- Identify key factors enabling the political enactment of local SSB taxes in the United States.
- Analyze the conditions necessary for the successful implementation of SSB taxation at the sub-national level.
- Assess the potential for further expansion of SSB taxes in US local jurisdictions.
Main Methods:
- Analysis of recent political experiences with local SSB tax enactments in the US.
- Identification of common characteristics and strategies employed by successful pro-tax campaigns.
- Examination of political party dominance, financial backing, and messaging in local policy adoption.
Main Results:
- Three critical conditions for local SSB tax enactment identified: Democratic Party dominance, external financial support for pro-tax groups, and tailored political messaging (public health for ballot initiatives, budget revenue for city council votes).
- Approximately 40% of the US population resides in areas with Democratic Party dominance, indicating significant potential for tax expansion.
- Local jurisdictions with specific political and financial conditions are more likely to successfully implement SSB taxes.
Conclusions:
- Local SSB taxes are a viable public health strategy in the US, contingent on specific political and financial prerequisites.
- The identified conditions suggest a pathway for the continued spread of SSB taxes across US local jurisdictions.
- Targeted political strategies and resource allocation are essential for advancing SSB tax policies at the local level.
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