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Between Handholding and Hand-held Devices: Marketing Through Smartphone Innovation and Women's Entrepreneurship in

Nisreen Ameen1, Nnamdi O Madichie2, Amitabh Anand3

  • 1Royal Holloway, University of London, London, UK.

Information Systems Frontiers : a Journal of Research and Innovation
|September 20, 2021
PubMed

Keywords:
5 M modelInnovationMobile marketingSmartphoneWomen entrepreneursWomen’s empowerment

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