Metallic: A Bivalent Ambimodal Material Property?
Charles Spence1, Fabiana M Carvalho2, David Howes3
1Crossmodal Research Laboratory, University of Oxford, Oxford, United Kingdom.
The term "metallic" has positive visual associations but negative chemical sensory associations. This review explores the varied meanings of metallic sensations and positive sensation transference from metallic serviceware.
Area of Science:
- Cross-modal sensory perception
- Psychophysics of sensation
- Material culture and symbolism
Background:
- The term 'metallic' describes a wide range of sensory experiences across different modalities.
- Visually, 'metallic' is typically a positive descriptor, often associated with precious metals and their symbolic value.
- In contrast, non-visual 'metallic' sensations, particularly those from chemical senses, are frequently perceived as unfamiliar and unpleasant.
Purpose of the Study:
- To review and synthesize the diverse sensory stimuli referred to as 'metallic'.
- To summarize the multifaceted, often symbolic, meanings attributed to metals, especially precious ones.
- To examine the phenomenon of sensation transference from metallic serviceware to food and beverages.
Main Methods:
- Literature review of studies investigating the perception and meaning of metallic sensory experiences.
- Analysis of symbolic meanings associated with various metals throughout human history.
- Examination of research on sensory transference, specifically concerning metallic materials.
Main Results:
- The perception of 'metallic' varies significantly across sensory modalities, with a notable valence shift from positive (vision) to negative (chemical senses).
- The term 'metallic' outside of vision often denotes unfamiliar or unpleasant sensations rather than a distinct perceptual attribute.
- Evidence supports positive sensation transference, where the use of metallic serviceware enhances the perceived taste and quality of food and drink.
Conclusions:
- The interpretation and valence of 'metallic' sensations are highly context-dependent, influenced by sensory modality and cultural symbolism.
- Understanding cross-modal sensory perception is crucial for explaining the divergent meanings of 'metallic'.
- Metallic serviceware can positively influence food and beverage perception through sensory transference, highlighting the interplay between material properties and sensory experience.
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