The influence of movement on negative and positive emotional responses to animals

Two studies were conducted to explore whether the addition of animal movement would influence the intensity of emotional reactions towards that animal. Both studies compared self-reported emotional reactions with still images and videos for six animal categories (snakes, spiders, rodents, hoofed animals, animals with flippers, and turtles). In Study 1, participants reported fear and disgust to the animal stimuli, which were averaged into a single negative emotion rating. In Study 2, participants reported either fear and disgust or joy and affection to the animal stimuli, which were averaged into either a single negative or positive emotion rating. Upon combining the reported emotions from the two studies, movement was found to increase negative emotion reported to snakes and spiders and decrease negative emotion reported to rodents, hoofed animals, and animals with flippers. Results from Study 2 indicated that movement increased reported positive emotions to all six animal categories. Our findings suggest that animal movement is an important component of emotional reactions to animals.