StreetBit: A Bluetooth Beacon-based Personal Safety Application for Distracted Pedestrians

The safety of distracted pedestrians presents a significant public health challenge in the United States and worldwide. An estimated 6,704 American pedestrians died and over 200,000 pedestrians were injured in traffic crashes in 2018, according to the Centers for Disease Control and Prevention (CDC) [1]. This number is increasing annually and many researchers posit that distraction by smartphones is a primary reason for the increasing number of pedestrian injuries and deaths. One strategy to prevent pedestrian injuries and death is to use intrusive interruptions that warn distracted pedestrians directly on their smartphones. To this end, we developed StreetBit, a Bluetooth beacon-based mobile application that alerts distracted pedestrians with a visual and/or audio interruption when they are distracted by their smartphones and are approaching a potentially-dangerous traffic intersection. In this paper, we present the background, architecture, and operations of the StreetBit Application.