Costly habitual avoidance is reduced by concurrent goal-directed approach in a modified devaluation paradigm

Valentina M Glück1, Katharina Zwosta2, Uta Wolfensteller2

  • 1Department of Psychology, University of Würzburg, Würzburg, Germany.

Summary

Habitual avoidance, even when costly, can interfere with goal-directed behavior. However, these avoidance tendencies may be overcome when pursuing rewards is straightforward.

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