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Green Paradox in Emerging Tourism Supply Chains: Achieving Green Consumption Behavior through Strategic Green

Muhammad Ishfaq Khan1, Shahbaz Khalid1, Umer Zaman2

  • 1Department of Management Sciences, Capital University of Science and Technology, Islamabad 44000, Pakistan.

International Journal of Environmental Research and Public Health
|September 28, 2021
PubMed

Keywords:
brand social responsibilitygreen consumption intentiongreen imagegreen supply chain managementsignaling theorystrategic green marketing orientation

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