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The future of buyer-seller interactions: a conceptual framework and research agenda

Michael Ahearne1, Yashar Atefi2, Son K Lam3

  • 1C. T. Bauer College of Business, University of Houston, 334 Melcher Hall, Houston, TX USA.

Journal of the Academy of Marketing Science
|October 5, 2021
PubMed

Keywords:
Buyer–sellerDigitalInformation asymmetryInteractionsNegotiationSalesSocial media

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