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Related Experiment Videos

Humanizing Stakeholders by Rethinking Business.

Katinka J P Quintelier1, Joeri van Hugten1, Bidhan L Parmar2

  • 1Department of Management & Organization, School of Business and Economics, Vrije Universiteit Amsterdam, Amsterdam, Netherlands.

Frontiers in Psychology
|October 11, 2021
PubMed
Summary
This summary is machine-generated.

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A stakeholder orientation in business increases the humanization of stakeholders, leading to greater moral consideration among them. This research explores how businesses can foster a more ethical stakeholder community.

Area of Science:

  • Business Ethics
  • Organizational Behavior
  • Social Psychology

Background:

  • Current business theory often focuses on managerial actions for ethical business practices.
  • The role of stakeholders in fostering moral consideration within a firm remains underexplored.
  • Understanding how business orientations influence stakeholder perceptions is crucial for ethical business environments.

Purpose of the Study:

  • To investigate whether businesses can humanize their stakeholders.
  • To examine the causal relationship between business orientation (stakeholder vs. profit), stakeholder humanization, and moral consideration.
  • To explore how business practices can enhance the morality of stakeholders towards each other.

Main Methods:

  • Conducted six experiments with varying operationalizations of stakeholder and profit orientations.
Keywords:
business orientationhumanizationmind attributionsmoral considerationmoral legitimacyprofit orientationstakeholder orientationstakeholders

Related Experiment Videos

  • Included diverse stakeholders such as employees, suppliers, and labor unions.
  • Utilized different participant samples to ensure generalizability of findings.

    • Main Results:

    • Stakeholder-oriented firms led participants to perceive other stakeholders as more human compared to profit-oriented firms.
    • Increased humanization of stakeholders positively influenced moral consideration towards other stakeholders.
    • Findings confirm that humanization is a key mechanism driving moral consideration among stakeholders.

    Conclusions:

    • Business orientation significantly impacts the humanization and moral consideration of stakeholders.
    • Fostering a stakeholder orientation can cultivate a more moral community within firms.
    • Shifting focus from managers to stakeholders themselves offers new avenues for enhancing business ethics.