Related Experiment Video
Updated: Jun 23, 2026

06:28
A Networked Desktop Virtual Reality Setup for Decision Science and Navigation Experiments with Multiple Participants
Published on: August 26, 2018
6.1K
Phubbing and Social Intelligence: Role-Playing Experiment on Bystander Inaccessibility
Eerik Mantere1,2, Nina Savela1, Atte Oksanen1
1Faculty of Social Sciences, Tampere University, 33014 Tampere, Finland.
International Journal of Environmental Research and Public Health
|October 13, 2021
Summary
Phubbing, or phone snubbing, is more annoying than reading a magazine and is linked to lower social intelligence. People perceive smartphones as more distracting than magazines in social interactions.
Area of Science:
- Social Psychology
- Human-Computer Interaction
- Communication Studies
Background:
- Smartphone use has significantly altered social interaction patterns.
- Phubbing (phone snubbing) is a prevalent behavior where individuals prioritize their phones over face-to-face interaction.
- Understanding the social implications of phubbing is crucial in contemporary communication.
Purpose of the Study:
- To investigate the relationship between phubbing behavior and social intelligence.
- To compare the level of annoyance caused by phubbing versus being ignored due to reading a magazine.
- To explore differing perceptions of smartphones and magazines as sources of social distraction.
Main Methods:
- Two survey samples (N=112, N=108) participated in a cartoon-based role-playing experiment (Bystander Inaccessibility Experiment).
- Participants rated annoyance levels when ignored by a smartphone user versus a magazine reader.
- Validated scales measured phubbing, being phubbed, and social intelligence; qualitative data explored reasons for annoyance.
Main Results:
- Phubbing elicited significantly higher annoyance than being ignored while reading a magazine.
- Phubbing was consistently associated with lower social intelligence, even after controlling for confounding variables.
- Negative attitudes towards smartphones, perceived as tools for "useless endeavors," explained the greater annoyance compared to magazines, which were viewed more favorably.
Conclusions:
- Phubbing represents a distinct and more irritating social distraction than traditional distractions like reading.
- Individuals exhibiting phubbing tendencies may possess lower social intelligence.
- Perceptions of technology, particularly smartphones, influence their impact on social interactions and perceived annoyance.
Related Concept Videos
Naturalistic Observations
If you want to understand how behavior occurs, one of the best ways to gain information is to simply observe the behavior in its natural context. However, people might change their behavior in unexpected ways if they know they are being observed. How do researchers obtain accurate information when people tend to hide their natural behavior? As an example, imagine that your professor asks everyone in your class to raise their hand if they always wash their hands after using the restroom. Chances...
Self-Presentation: Self-Monitoring and Self-Handicapping
People can go to great lengths to protect their self-image and present themselves in ways that they want others to see them. Sociologist Erving Goffman presented the idea that a person is like an actor on a stage. Calling his theory dramaturgy, Goffman believed that we use “impression management” to present ourselves to others as we hope to be perceived. Each situation is a new scene, and individuals perform different roles depending on who is present (Goffman, 1959). Think about the way you...
The Stanford Prison Experiment
The famous and controversial Stanford Prison Experiment, conducted by social psychologist Philip Zimbardo and his colleagues at Stanford University, demonstrated the power of social roles, social norms, and scripts.
Bystander Effect
The discussion of bullying highlights the problem of witnesses not intervening to help a victim. This is a common occurrence, as the following well-publicized event demonstrates. In 1964, in Queens, New York, a 19-year-old woman named Kitty Genovese was attacked by a person with a knife near the back entrance to her apartment building and again in the hallway inside her apartment building. When the attack occurred, she screamed for help numerous times and eventually died from her stab wounds.
Social Facilitation
Not all intergroup interactions lead to negative outcomes. Sometimes, being in a group situation can improve performance. Social facilitation occurs when an individual performs better when an audience is watching than when the individual performs the behavior alone. This typically occurs when people are performing a task for which they are skilled.
Deindividuation
Deindividuation is a form of social influence on an individual’s behavior such that the individual engages in unusual or non-normal behavior while in a group setting. Why? Because in these group settings, the individual no longer sees themselves as an individual anymore, disinhibiting their behavior and personal restraint.

