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Recruiting custodial grandmothers using Facebook.
Karen C Clark1, Susan J Kelley2, Patricia C Clark2
1Southern University and A&M College, College of Nursing and Allied Health, Baton Rouge, Louisiana, USA.
Public Health Nursing (Boston, Mass.)
|October 13, 2021
Summary
Facebook recruitment effectively reached custodial grandmothers (CGMs) for a study on parenting self-efficacy. This social media approach offers advantages for engaging diverse populations in research.
Area of Science:
- Social Sciences
- Psychology
- Public Health
Background:
- Social media use is increasing among older adults.
- Facebook offers a viable platform for research recruitment.
- Recruiting specific populations like custodial grandmothers (CGMs) presents unique challenges.
Purpose of the Study:
- To detail the methodology of recruiting CGMs for a cross-sectional study.
- To share lessons learned from using Facebook for research participant recruitment.
- To examine parenting self-efficacy and psychological well-being in CGMs.
Main Methods:
- Utilized Facebook recruitment strategies including a dedicated study page, existing group access, and paid advertising.
- Conducted an online survey, supplemented by paper surveys for comparison.
- Compared characteristics of online versus paper survey completers.
Main Results:
- 59% of the 68 grandmothers in the final sample were recruited via Facebook.
- Online survey completers were younger and more likely to be Caucasian than paper survey completers.
- Facebook recruitment proved advantageous for reaching CGMs.
Conclusions:
- Online recruitment via Facebook is an effective method for reaching custodial grandmothers.
- Further research is needed to explore other social media platforms for recruiting this demographic.
- Facebook recruitment offers a valuable tool for diverse population outreach in research.
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