Interindividual differences in environmentally relevant positive trait affect impacts sustainable behavior in...

Emotions are powerful drivers of human behavior that may make people aware of the urgency to act to mitigate climate change and provide a motivational basis to engage in sustainable action. However, attempts to leverage emotions via climate communications have yielded unsatisfactory results, with many interventions failing to produce the desired behaviors. It is important to understand the underlying affective mechanisms when designing communications, rather than treating emotions as simple behavioral levers that directly impact behavior. Across two field experiments, we show that individual predispositions to experience positive emotions in an environmental context (trait affect) predict pro-environmental actions and corresponding shifts in affective states (towards personal as well as witnessed pro-environmental actions). Moreover, trait affect predicts the individual behavioral impact of positively valenced emotion-based intervention strategies from environmental messages. These findings have important implications for the targeted design of affect-based interventions aiming to promote sustainable behavior and may be of interest within other domains that utilize similar intervention strategies (e.g., within the health domain).