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The Dutch dental campaign
Journal of the American Dental Association (1939)
|November 1, 1986
Summary
A 1984 mass media campaign in Holland explored promoting dental visits and health. While feasible and positively received, its immediate effectiveness in increasing patient numbers was questionable, though long-term impacts are possible.
Area of Science:
- Public Health
- Dental Health Promotion
Background:
- A mass media campaign was initiated in 1984 in Holland.
- The campaign aimed to assess feasibility and effectiveness in promoting dental visits and health.
Purpose of the Study:
- To evaluate the feasibility of a nationwide mass media campaign for dental health.
- To determine the effectiveness of such a campaign in increasing dental visits and improving oral health.
Main Methods:
- A mass media campaign was implemented in two regions of Holland.
- Data was collected on campaign feasibility, patient and dentist reception, and impact on dental visits.
Main Results:
- The campaign was found to be feasible to manage.
- Participating patients and dentists generally responded positively to the campaign.
- Few patients were directly motivated to increase dental visits by the campaign.
Conclusions:
- The mass media campaign demonstrated feasibility for broader implementation.
- While reception was positive, immediate effectiveness in driving dental visits was limited.
- Potential long-term effects on patient willingness and referrals are suggested.