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Related Experiment Videos

Marketing: the creative advantage.

M Crawford, M L Fisher

    The Journal of Nursing Administration
    |December 1, 1986
    PubMed
    Summary
    This summary is machine-generated.

    Akron General Medical Center successfully marketed nursing products, generating new revenue streams. This initiative supported vital staff education and clinical specialist services, offering a model for other nurse executives.

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    Area of Science:

    • Healthcare Administration
    • Marketing in Nursing
    • Revenue Generation Strategies

    Background:

    • The 507-bed Akron General Medical Center faced the challenge of funding staff education and clinical specialist services.
    • Identifying sustainable revenue streams is crucial for enhancing nursing professional development.

    Purpose of the Study:

    • To describe the successful marketing process of nursing products at Akron General Medical Center.
    • To demonstrate how this marketing initiative generated new revenue.
    • To provide a replicable model for nurse executives seeking to fund educational and clinical support services.

    Main Methods:

    • Detailed description of the marketing strategies employed for nursing products.
    • Analysis of revenue generated through product marketing.

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  • Evaluation of the allocation of new revenue towards staff education and clinical specialist services.

    • Main Results:

    • The marketing of nursing products created significant new revenue streams.
    • These funds were successfully reinvested into staff education programs.
    • Enhanced funding was allocated to support clinical specialist services.

    Conclusions:

    • The marketing of nursing products is a viable strategy for generating revenue in healthcare settings.
    • This approach can effectively support and expand essential staff development and clinical support initiatives.
    • Nurse executives can adapt this model to achieve financial sustainability for professional growth programs.