Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Non-equilibrium in the Cell01:16

Non-equilibrium in the Cell

4.9K
An important concept in studying metabolism and energy is that of chemical equilibrium. Most chemical reactions are reversible. They can proceed in both directions, releasing energy into their environment in one direction, and absorbing it from the environment in the other direction. The same is true for the chemical reactions involved in cell metabolism, such as the breaking down and building up of proteins into and from individual amino acids, respectively. Reactants within a closed system...
4.9K
Issues And Trends In Healthcare Delivery System01:29

Issues And Trends In Healthcare Delivery System

5.9K
The issues and trends in healthcare delivery are constantly changing. The COVID-19 pandemic is one recent issue that wreaked havoc on healthcare systems, causing a shortage of healthcare workers, high demand for medicines and supplies, and increased medical expenditure due to a lack of insurance. Other issues include rising healthcare costs and care fragmentation.
Cost Containment
Payment for healthcare services has historically promoted adoption of costly and often unnecessary or inefficient...
5.9K
Introduction to Cognitive Psychology01:20

Introduction to Cognitive Psychology

1.8K
Cognitive psychology is the field of psychology dedicated to examining how people think. It attempts to explain how and why we think the way we do by studying the interactions among human thinking, emotion, creativity, language, and problem-solving, as well as other cognitive processes. Cognitive psychology studies how information is processed and manipulated in remembering, thinking, and knowing.
This field emerged in the mid-20th century, following a period dominated by behaviorism, which...
1.8K
Stereotype Content Model02:16

Stereotype Content Model

14.9K
The Stereotype Content Model (SCM) was first proposed by Susan Fiske and her colleagues (Fiske, Cuddy, Glick & Xu, 2002; see also Fiske, 2012 and Fiske, 2017). The SCM specifies that when someone encounters a new group, they will stereotype them based on two metrics: warmth—or that group’s perceived intent, and how likely they are to provide help or inflict harm—and competence—or their ability to carry out that objective. Depending on the warmth-competence...
14.9K
Natural and Artificial Concepts01:24

Natural and Artificial Concepts

310
In psychology, concepts can be divided into two categories: natural and artificial. Natural concepts are formed through direct or indirect experiences. For example, consider the concept of snow. If you live in a place with regular snowfall, such as Essex Junction, Vermont, you know snow through direct experiences. You’ve seen it fall, touched it, shoveled it, and played in it. You recognize its texture, appearance, and even its smell. In contrast, if you live on an island like Saint...
310
Automatic Processing and Automatic Social Behavior01:28

Automatic Processing and Automatic Social Behavior

32
Automatic processing refers to the cognitive operations that occur without conscious intent or awareness, playing a fundamental role in shaping social cognition and behavior. These processes enable individuals to navigate complex social environments efficiently by relying on mental shortcuts and pre-existing knowledge structures known as schemas. One of the most influential mechanisms underlying automatic processing is priming, which subtly activates mental representations through exposure to...
32

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

A LangChain-facilitated conversational approach to cataract disease: A pilot study with large language models.

Digital health·2026
Same author

Phyllodes Tumor of Breast in Pediatric and Adolescent Population: A Detailed Clinicopathological Study of 22 Cases.

Pediatric and developmental pathology : the official journal of the Society for Pediatric Pathology and the Paediatric Pathology Society·2025
Same author

Predictors of Non-Sentinel Nodal Involvement in Breast Cancer Patients with Positive Sentinel Nodes Undergoing Upfront Surgery.

Pakistan journal of medical sciences·2025
Same author

A fine-tuned convolutional neural network model for accurate Alzheimer's disease classification.

Scientific reports·2025
Same author

Molecular level characterization of DOM along a freshwater-to-estuarine coastal gradient in the Florida Everglades.

Aquatic sciences·2025
Same author

An Aggressive Angiomyxoma Presenting as a Vaginal Wall Carbuncle in a 31-Year-Old Female: A Case Report.

Cureus·2025
Same journal

Adverse and positive childhood experiences in relation to adolescent mental health: sequential indirect associations.

Frontiers in psychology·2026
Same journal

Personality profiles and usage experience are associated with trust and dependence on generative AI: a latent profile analysis.

Frontiers in psychology·2026
Same journal

Editorial: Promoting replicability: empowering method and applied researchers in driving reliable results.

Frontiers in psychology·2026
Same journal

The mediating roles of the challenge appraisal in the relationship between the coach-athlete relationship and adolescent athletes' burnout.

Frontiers in psychology·2026
Same journal

Unpacking GenAI-enabled deep learning engagement: role perceptions, human-GenAI synergy strategies, and underlying mechanisms.

Frontiers in psychology·2026
Same journal

Violence exposure and cyberbullying among Chinese adolescents: the mediating role of moral disengagement.

Frontiers in psychology·2026
See all related articles

Related Experiment Video

Updated: Oct 16, 2025

Introduction of an Integrated Pathology Image Management, Artificial Intelligence, and Reporting System
05:33

Introduction of an Integrated Pathology Image Management, Artificial Intelligence, and Reporting System

Published on: July 11, 2025

398

On the Commoditization of Artificial Intelligence.

Abdullah A Abonamah1, Muhammad Usman Tariq1, Samar Shilbayeh1

  • 1Abu Dhabi School of Management, Abu Dhabi, United Arab Emirates.

Frontiers in Psychology
|October 18, 2021
PubMed
Summary
This summary is machine-generated.

This article examines how artificial intelligence is transforming from a unique competitive advantage into a standard, widely available utility. The authors argue that as these technologies become ubiquitous, their strategic value decreases, mirroring historical trends seen with information technology. The paper provides a framework for organizations to maintain value despite this shift.

Keywords:
AI business valueAI commoditizationAI operationsAI strategyartificial intelligencestrategic managementdigital transformationbusiness innovationinformation technology trendsorganizational framework

Frequently Asked Questions

More Related Videos

Author Spotlight: Advancing CBCT and Digital Dental Image Integration with AI-Assisted Digitization
05:49

Author Spotlight: Advancing CBCT and Digital Dental Image Integration with AI-Assisted Digitization

Published on: February 23, 2024

1.1K
Construction of an Improved Multi-Tetrode Hyperdrive for Large-Scale Neural Recording in Behaving Rats
10:04

Construction of an Improved Multi-Tetrode Hyperdrive for Large-Scale Neural Recording in Behaving Rats

Published on: May 9, 2018

11.5K

Related Experiment Videos

Last Updated: Oct 16, 2025

Introduction of an Integrated Pathology Image Management, Artificial Intelligence, and Reporting System
05:33

Introduction of an Integrated Pathology Image Management, Artificial Intelligence, and Reporting System

Published on: July 11, 2025

398
Author Spotlight: Advancing CBCT and Digital Dental Image Integration with AI-Assisted Digitization
05:49

Author Spotlight: Advancing CBCT and Digital Dental Image Integration with AI-Assisted Digitization

Published on: February 23, 2024

1.1K
Construction of an Improved Multi-Tetrode Hyperdrive for Large-Scale Neural Recording in Behaving Rats
10:04

Construction of an Improved Multi-Tetrode Hyperdrive for Large-Scale Neural Recording in Behaving Rats

Published on: May 9, 2018

11.5K

Area of Science:

  • Artificial intelligence commoditization research within information systems
  • Strategic management and organizational theory

Background:

No prior work has fully resolved the trajectory of machine intelligence as it transitions into a standard utility. It was already known that information technology once followed a similar path toward widespread availability. Prior research has shown that ubiquity often diminishes the unique competitive advantage once held by early adopters. That uncertainty drove the need to evaluate if modern computational tools are currently undergoing this same transformation. This gap motivated an analysis of how strategic importance shifts as these systems become pervasive. Scholars have previously debated the long-term influence of automated systems on business operations. However, the specific mechanisms of this transition remain poorly defined in current management literature. This study addresses how these pervasive technologies might eventually lose their distinct strategic edge.

Purpose Of The Study:

The aim of this study is to examine the strategic importance and management of artificial intelligence as it becomes increasingly pervasive. The authors seek to address the gap in understanding how these systems lose their unique competitive value over time. This research explores the transition of these technologies from specialized assets to standard commodities. The study is motivated by the need for a new perspective on how societies and businesses utilize these tools. It addresses the specific problem of declining strategic advantage as these systems become ubiquitous. The authors intend to demonstrate that these technologies are following a predictable historical trajectory. This work provides a foundation for understanding the broader influence of these systems on organizational success. The researchers aim to offer a framework that helps firms maintain value in an era of widespread digital availability.

Main Methods:

Review approach involves a systematic synthesis of strategic management theories applied to modern digital systems. The authors evaluate historical patterns of technology adoption to establish a baseline for their arguments. This investigation utilizes a comparative analysis between past information technology trends and current computational advancements. The researchers examine the evolving role of these systems within business organizations and broader societal structures. Their approach focuses on identifying the indicators of declining strategic importance as these tools become more pervasive. The study constructs a conceptual framework to address the challenges posed by this transition. This methodology relies on theoretical modeling to propose actionable strategies for firms. The review approach integrates diverse perspectives to provide a comprehensive view of this ongoing shift.

Main Results:

Key findings from the literature indicate that the process of commoditization for these systems has already commenced. The authors demonstrate that these technologies are moving rapidly toward a state of standard utility. This finding mirrors the historical decline in strategic importance observed in information technology after its initial period of innovation. The study highlights that the potential and ubiquity of these systems are increasing at a significant rate. The researchers show that this growth directly correlates with a reduction in the unique value these tools provide to individual firms. Their analysis confirms that the impact of these systems is expanding across every aspect of modern life. The findings suggest that the current reliance on these technologies for competitive advantage is increasingly precarious. The evidence supports the claim that a new organizational perspective is required to navigate this transition effectively.

Conclusions:

The authors propose that machine intelligence is currently following a predictable path toward becoming a standard commodity. Synthesis and implications suggest that organizations must look beyond technical features to maintain a competitive edge. The researchers argue that strategic value diminishes as these tools become universally accessible across various sectors. This shift necessitates a complete change in how business leaders perceive their digital investments. The study highlights that relying solely on these systems for differentiation will likely prove ineffective over time. The authors suggest that firms should adopt the proposed organizational framework to mitigate the negative effects of this trend. Their analysis indicates that the era of unique advantage through these systems is rapidly closing. Future management strategies must prioritize value-added elements to remain relevant in this changing landscape.

The researchers propose that as machine intelligence becomes ubiquitous, its strategic importance declines, mirroring the historical trajectory of information technology. This transition suggests that widespread availability reduces the unique competitive advantage once held by early adopters of these digital tools.

The authors introduce an artificial intelligence-based organizational framework designed to help businesses capture value-added elements. This structure aims to lower the negative impacts associated with the transition of these systems into standard commodities.

The authors argue that a broader perspective is necessary because the influence of these systems extends far beyond their technical capabilities. This wider view is required to understand the full scope of their impact on society and business operations.

The researchers utilize historical parallels, specifically referencing the seminal work on information technology by Nicholas G. Carr. This comparative data type allows the authors to demonstrate that the current trajectory of these systems is not unprecedented.

The study measures the phenomenon of commoditization by evaluating the increasing pervasiveness and potential of these systems. The authors observe that these factors are currently leading to a decline in the unique strategic importance of the technology.

The researchers propose that organizations must shift their focus toward value-added elements to maintain relevance. They suggest that relying on the technology itself for differentiation is insufficient as these systems become standard utilities.