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Lay people's beliefs about creativity: evidence for an insight bias
Brian J Lucas1, Loran F Nordgren2
1Organizational Behavior Department, Industrial & Labor Relations School, Cornell University, Ithaca, NY, USA.
Abstract:
Research finds that creative ideas are generated by two cognitive pathways: insight and persistence. However, emerging research suggests people's lay beliefs may not adequately reflect both routes. We propose that people exhibit an insight bias, such that they undervalue persistence and overvalue insight in the creative process.
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