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"Follow my Finsta": Drinking trajectories in relation to auxiliary Instagram accounts
Joseph W LaBrie1, Sarah C Boyle1, Sebastian Baez1
1Department of Psychology, Loyola Marymount University, Los Angeles, CA, USA.
Objective:
This study explored the burgeoning youth practice of possessing a fake, secondary Instagram account known as a "Finsta" in relation to exposure to alcohol-related content and college drinking.
Participants:
First-year university students with at least a primary Instagram account (N = 296) completed online surveys.
Method:
Surveys assessed whether participants did or did not have a Finsta pre-matriculation (T1), Instagram alcohol content exposure one month into college (T2), and alcohol use at T1 and near the end of the first year (T3).
Results:
Moderated mediation analysis revealed that having a Finsta at T1 was associated with greater exposure to alcohol-related posts at T2 and, for male but not female students, predicted heavier drinking at T3.
Conclusion:
Findings are consistent with previous results suggesting that males may be more behaviorally impacted by peers' depictions of alcohol use on social media. This carries implications for social media-based intervention efforts targeting first-year students.
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