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Deviant Swedes in the Global Covid-19 Media Environment
1Department of Arts and Cultural Sciences, Lund University, Lund, Sweden.
Medical Anthropology
|October 26, 2021
Summary
Sweden
Area of Science:
- Sociology
- Media Studies
- Public Health
Background:
- Early COVID-19 pandemic responses varied globally.
- Sweden adopted a voluntary approach, contrasting with compulsory measures elsewhere.
- This divergence sparked polarized international media reactions.
Purpose of the Study:
- To analyze how global media portrayed Sweden during the early COVID-19 pandemic.
- To examine the use of "moral panic" concepts in media representations of Sweden.
- To investigate how media attention amplified Sweden's "deviant" label and its potential role in justifying other nations' policies.
Main Methods:
- Qualitative analysis of international media coverage.
- Application of the "moral panic" theoretical framework.
- Examination of persuasive language, exaggeration, and selective reporting.
Main Results:
- Global media framed Sweden as a "deviant" population.
- Persuasive language, exaggeration, and selective reporting were employed.
- Amplified media attention solidified this deviant label.
Conclusions:
- Sweden's voluntary COVID-19 approach was constructed as deviant in global media.
- The "moral panic" concept helps explain this media portrayal.
- This "deviant" framing may have served to legitimize stricter measures in other countries.
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