Related Experiment Video
Updated: Oct 15, 2025

Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making
Published on: March 2, 2011
When Helping Is Risky: The Behavioral and Neurobiological Trade-off of Social and Risk Preferences
Jörg Gross1, Nadira S Faber2,3, Andreas Kappes4
1Institute of Psychology, Leiden University.
Abstract:
Helping other people can entail risks for the helper. For example, when treating infectious patients, medical volunteers risk their own health. In such situations, decisions to help should depend on the individual's valuation of others' well-being (social preferences) and the degree of personal risk the individual finds acceptable (risk preferences). We investigated how these distinct preferences are psychologically and neurobiologically integrated when helping is risky. We used incentivized decision-making tasks (Study 1; N = 292 adults) and manipulated dopamine and norepinephrine levels in the brain by administering methylphenidate, atomoxetine, or a placebo (Study 2; N = 154 adults). We found that social and risk preferences are independent drivers of risky helping. Methylphenidate increased risky helping by selectively altering risk preferences rather than social preferences. Atomoxetine influenced neither risk preferences nor social preferences and did not affect risky helping. This suggests that methylphenidate-altered dopamine concentrations affect helping decisions that entail a risk to the helper.
More Related Videos
Related Concept Videos
Egoism and Altruism
Causes of Social Behavior III: Biological and Environmental Influences
Impact of Individuals on Individuals
Causes of Social Behavior I: Actions and Characteristics of Individuals
Altruism
Social Psychology and Individual Behavior

