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Using Learning Outcome Measures to assess Doctoral Nursing Education
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Public perceptions about nurses communicated via Twitter in Turkey.

Seda Şahan1, Ayşegül Yıldız2, Eda Ergin3

  • 1Department of Nursing Fundamentals, Health Sciences, İzmir Bakırcay University, Menemen, Izmir, Turkey.

Public Health Nursing (Boston, Mass.)
|October 27, 2021
PubMed
Summary

Public perception of nurses on Twitter in Turkey shifted significantly during the COVID-19 pandemic. Initial negative sentiment reversed, with a substantial increase in positive tweets about nurses during the pandemic.

Keywords:
COVID-19Twitterimage of nursingnursing

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Area of Science:

  • Social Media Analysis
  • Public Health Communication
  • Nursing Perception Studies

Background:

  • Social media platforms like Twitter facilitate public discourse on various topics, including healthcare professions.
  • The nursing profession's image is a critical aspect of public health and professional recognition.
  • The COVID-19 pandemic significantly impacted public discourse and perceptions of healthcare workers.

Purpose of the Study:

  • To analyze the portrayal of nursing on Twitter in Turkey before and during the COVID-19 pandemic.
  • To assess public perceptions of nurses' communication on Twitter in Turkey.

Main Methods:

  • Content analysis of tweets related to nursing on Twitter.
  • Categorization of tweets into themes such as respect, anxiety, violence, gratefulness, anger, positivity, and negativity.
  • Comparison of tweet sentiment before and during the COVID-19 pandemic.

Main Results:

  • Prior to the COVID-19 pandemic, 35.65% of analyzed tweets were positive, and 64.35% were negative.
  • During the COVID-19 pandemic, 91.94% of analyzed tweets were positive, and only 8.06% were negative.
  • A significant positive shift in public perception of nurses was observed on Twitter during the pandemic.

Conclusions:

  • Public opinion regarding nurses on Twitter in Turkey was predominantly positive during the COVID-19 pandemic.
  • The COVID-19 pandemic appears to have fostered a more favorable public image of nurses on social media.
  • Social media platforms can serve as valuable indicators of public sentiment towards healthcare professionals.