Related Experiment Video
Updated: Oct 15, 2025

The 5-Choice Serial Reaction Time Task: A Task of Attention and Impulse Control for Rodents
Published on: August 10, 2014
The Illusion of Urgency
Daniel R Kennedy1, Andrea L Porter2,3
1Western New England University, Springfield, Massachusetts daniel.kennedy@wne.edu.
Abstract:
Faculty frequently have many tasks that need to be completed on a daily basis. Prioritizing these tasks effectively can be challenging, especially considering the relative urgency and importance of each. Decision matrices such as the Eisenhower Matrix and the Time Management Matrix can assist individuals in categorizing tasks in order to value what is truly career building versus a distraction. It is imperative for faculty to develop strategies to address common distractors, such as email, meetings, and requests from others. Identifying tasks that are truly urgent over those that only appear to be urgent may help faculty increase their productivity and efficiency.
More Related Videos
Related Concept Videos
The Availability Heuristic
Reason and Intuition
Unrealistic Optimism Bias
The Anchoring-and-Adjustment Heuristic
Magical Thinking
Bystander Effect

