Voices of a generation the communicative power of youth activism
Elisabeth Eide1, Risto Kunelius2
1Department of Journalism and Communication Studies at OsloMet - Oslo Metropolitan University, Oslo, Norway.
Abstract:
Drawing from interviews with 31 young leading climate activists from 23 countries across the world this article aims to capture the contribution of the recent youth climate movement to communicating climate science and politics. We show that from the point of view of the youth activists, the movement powerfully connects personal and local experiences and emotions with climate science. This has enabled the activists to construct an authentic, generational and temporal identity that has helped them to carve out an autonomous position and voice with considerable moral authority among existing climate policy actors. Claiming to represent the future generation, we conclude that activists have offered an important added value to climate science as new ambassadors for scientific consensus and climate mitigation. The youth movement and the added value it brings communicating climate science is an example of the dynamics of the formation of "relational publics" and emphasizes the need to understand better the networked communication landscape where climate politics is debated.
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