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[Dynamic Pricing in a Digitized World].
1Institut für Electronic Commerce und Digitale Märkte, Ludwig-Maximilians-Universität München, Ludwigstr. 28, 80539 München, Deutschland.
Schmalenbachs Zeitschrift Fur Betriebswirtschaftliche Forschung = Schmalenbach Journal of Business Research
|November 12, 2021
Summary
This study clarifies dynamic pricing strategies, explaining their economic basis and design options. It analyzes the pros and cons for buyers and sellers, offering insights for business research.
Area of Science:
- Economics
- Business Strategy
Context:
- Digital technologies enable dynamic pricing, where prices fluctuate unpredictably for unchanged products.
- Public discourse often conflates various dynamic pricing forms, hindering analysis.
Purpose:
- To present the economic foundations of dynamic pricing.
- To classify and discuss dynamic pricing design options.
- To assess dynamic pricing from buyer and seller viewpoints.
Summary:
- This paper differentiates and analyzes various dynamic pricing models based on economic principles.
- It examines the advantages and disadvantages of dynamic pricing for consumers and businesses.
- The research provides a structured classification of dynamic pricing strategies.
Impact:
- Offers a clear framework for understanding dynamic pricing.
- Informs business research on pricing strategies and market dynamics.
- Provides insights for both consumers and businesses navigating dynamic pricing environments.
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