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Converting unmet need for care to effective demand.

International Dental Journal

|June 1, 1987

Summary

This study explores strategies to improve dental care access and self-care. It emphasizes comprehensive marketing plans, including external and internal approaches, to reach underserved populations and enhance oral health outcomes.

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Area of Science:

Public Health
Health Services Research
Dental Public Health

Background:

Barriers to dental service receipt and self-care significantly impact population oral health.
Socio-dental research highlights the need for targeted interventions to address these barriers.

Purpose of the Study:

To discuss strategies for lowering barriers to personal dental services.
To explore methods for improving dental self-care practices.
To outline a comprehensive marketing plan for dental health interventions.

Main Methods:

Review of socio-dental research on barriers to dental care.
Analysis of external and internal marketing strategies for health services.
Examination of modifications to dental care delivery systems.
Assessment of approaches impacting personal lifestyles and environments.

Main Results:

Effective strategies require both external marketing to raise awareness and internal marketing for service delivery.
Modifying the dental care system and influencing lifestyles are crucial components.
A comprehensive plan integrates various approaches to reach populations in need.

Conclusions:

Lowering barriers to dental care and self-care necessitates a multifaceted approach.
Integrated marketing strategies are essential for improving access to dental services.
Addressing environmental and lifestyle factors complements direct dental interventions for better oral health outcomes.

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