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Related Experiment Videos

For better practice relations.

J Silversin

    International Dental Journal
    |June 1, 1987
    PubMed
    Summary
    This summary is machine-generated.

    Dentists can convert unmet dental needs into demand by focusing on internal marketing strategies. This involves enhancing patient care through staff training in communication, leadership, and team building.

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    Area of Science:

    • Dental Practice Management
    • Healthcare Marketing
    • Patient Relationship Management

    Background:

    • Growing interest among US dentists since the 1970s to transform unmet dental needs into service demand.
    • Internal marketing, focusing on enhancing patient service by dental professionals and staff, has gained significant attention.
    • This paper presents findings from a consultant's experience, offering a preliminary observational study on internal marketing in dental practices.

    Purpose of the Study:

    • To explore strategies for dentists and staff to convert unmet needs for dental care into patient demand.
    • To present the development and application of continuing education programs for internal dental practice marketing.
    • To share observations and conclusions from a consultant's experience in implementing these strategies.

    Main Methods:

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    • Development of continuing education programs, including workshops and in-office consulting.
    • Interventions focused on five core elements: awareness raising, communication skills training, leadership development, team building, and patient-directed activities.
    • Data collection based on subjective observations and self-reports from participating dentists.

    Main Results:

    • Self-reports from dentists suggest the developed interventions can be effective tools for internal marketing.
    • The interventions aimed to improve dentists' and staff's ability to sense, serve, and meet patient needs.
    • Preliminary work led to a series of interventions designed to enhance dental practice marketing.

    Conclusions:

    • The developed continuing education programs show potential as an effective tool for internal dental practice marketing.
    • Further analysis is required to determine the practicality of these interventions for reaching large numbers of dentists.
    • The study provides preliminary observational insights into converting unmet dental needs into practice demand.