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Advertising in dentistry.

G ter Horst

    International Dental Journal
    |June 1, 1987
    PubMed
    Summary

    Dental advertising is gaining traction globally due to rising dentist unemployment. This study examines promotional activities and their effectiveness in boosting demand for dental care worldwide.

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    Area of Science:

    • Dental Public Health
    • Marketing and Communications

    Background:

    • Increasing unemployment among dentists globally necessitates exploring demand-stimulating strategies.
    • Advertising is emerging as a key promotional tool in the dental sector.

    Purpose of the Study:

    • To comprehensively assess promotional activities within the dental field across various countries.
    • To analyze the effectiveness of different methods used to increase demand for dental care.
    • To compare dentist attitudes towards advertising in the Netherlands and the United States.

    Main Methods:

    • Surveying member organizations of the FDI (Fédération Dentaire Internationale) regarding advertising regulations and practices.
    • Collecting data on joint promotional activities, including their form, investment, and outcomes.
    • Analyzing the effectiveness of specific demand-stimulation methods.
    • Comparing studies on dentists' attitudes toward advertising in the Netherlands and the USA.

    Main Results:

    • Data on the permissibility of individual dentist advertising and organizational guidelines were gathered.
    • Information on joint promotional activities, their financial investment, and reported results was compiled.
    • The effectiveness of various promotional strategies in increasing dental care demand was analyzed.
    • Attitudes of dentists toward advertising in the Netherlands and the United States were compared.

    Conclusions:

    • The study provides a global overview of dental advertising practices and their impact on demand.
    • Evidence-based insights into effective promotional strategies for dental care are presented.
    • Comparative analysis highlights potential differences in dentist perceptions and regulatory environments regarding advertising.

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