Learning to Predict Page View on College Official Accounts With Quality-Aware Features

At present, most of departments in colleges have their own official accounts, which have become the primary channel for announcements and news. In the official accounts, the popularity of articles is influenced by many different factors, such as the content of articles, the aesthetics of the layout, and so on. This paper mainly studies how to learn a computational model for predicting page view on college official accounts with quality-aware features extracted from pictures. First, we built a new picture database by collecting 1,000 pictures from the official accounts of nine well-known universities in the city of Beijing. Then, we proposed a new model for predicting page view by using a selective ensemble technology to fuse three sets of quality-aware features that could represent how a picture looks. Experimental results show that the proposed model has achieved competitive performance against state-of-the-art relevant models on the task for inferring page view from pictures on college official accounts.