The key enabling criteria of e-entrepreneurship evolving practices and implementation in Saudi Arabia

Businesses that are entirely conducted online have achieved tremendous success. The system has improved to provide a path for the development of online entrepreneurship where individuals can become founders of online businesses or manage internet-based businesses. There are many research studies from different contexts to understand the importance of E-Entrepreneurship. Unfortunately, not until recently, E-Entrepreneurship business impact and opportunities were not being seriously discussed. Furthermore, the complexity and dynamic flow-process towards adopting E-Entrepreneurship were also ignored. As a result, this study is aimed at examining the adoption of E-Entrepreneurship among Saudi Arabians. Four main variables were conceptualized, "E-entrepreneurship behavioral intention (EBI)", "perceived usefulness (PU)", "social pressure (SP)", and "online transactions (OT)". Quantitative surveys were utilized to test the proposed hypothesis. Furthermore, DEMATEL evaluation analysis was used to find the most important criteria of E-Entrepreneur adoption. The samples of the study are obtained from Saudis. Analysis of the results revealed that all the hypotheses are positively significant and supported. This indicates the influences of all the variables on E-Entrepreneurship Behavioral Intention. DEMATEL results are also consistent with the survey finding. It indicates that "social pressure" in E-Entrepreneurship adoption is the key criteria. The study reveals the important factors that affect E-Entrepreneurship acceptance in Saudi Arabia. The finding of the study significantly implicates E-Entrepreneurship service providers and e-marketers to develop a more complete understanding of the factors that affect the Individual intention to accept E-Entrepreneurship in Saudi Arabia.

The online version contains supplementary material available at 10.1007/s43546-021-00110-4.