Organisational Response Strategies to COVID-19 in the Sharing Economy

The COVID-19 pandemic has impacted production and consumption patterns across the world and forced many organisations to respond. However, there is a lack of understanding as to how sharing platforms have been affected by the pandemic, how they responded to the crisis, and what kinds of long-term implications the pandemic may have on the sharing economy. This study combined systematic literature review and qualitative web analysis of 30 mobility, space, and goods sharing platforms of different business models and geographies. An empirically-driven framework of organisational responses to COVID-19 was developed that comprises eight overarching response strategies targeting the organisation, users, and society. It is a novel framework that structures organisational responses to a high-impact, low-probability crisis. This study also discusses the long-term implications of the COVID-19 pandemic on the sharing economy, and explores how this may impact future responses among sharing platforms in the society that seeks sustainability. The learnings of this study have real-world significance. Sharing platforms can learn from each other about how to continue to respond in the face of the ongoing pandemic, and consider actions for future preparedness to potential forthcoming crises. With this we hope to encourage perseverance, long-term viability, sustainability, and resilience in organisations that may offer more sustainable ways of consumption and production.