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Updated: Oct 13, 2025

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Fear appeal effectiveness in antismoking campaigns: do anger and smoking matter?

Jae-Seon Jeong1, Jounghwa Choi2, Ghee-Young Noh3

  • 1Debiasing and Lay Informatics Lab, Center for Applied Social Research, University of Oklahoma, Norman, OK, USA.

Psychology, Health & Medicine
|November 18, 2021
PubMed

Keywords:
Fear appealsangerantismoking campaign

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