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Innovation Diffusion: The Influence of Social Media Affordances on Complexity Reduction for Decision Making

Shahrina Md Nordin1, Ammar Redza Ahmad Rizal2, Izzal Asnira Zolkepli3

  • 1Centre of Social Innovation, University of Technology Petronas, Tronoh, Malaysia.

Frontiers in Psychology
|November 22, 2021
PubMed

Keywords:
Facebook (FB)farmerinformation qualityinnovation diffusionknowledge managementsocial mediauses and gratifications theory

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