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How Live Streaming Features Impact Consumers' Purchase Intention in the Context of Cross-Border E-Commerce? A

Jia Guo1, Yu Li1, Yujing Xu1

  • 1School of Management, Zhejiang University of Technology, Hangzhou, China.

Frontiers in Psychology
|November 22, 2021
PubMed

Keywords:
SOR theoryconsumers’ purchase intentioncross-border e-commercelive streaming shoppingsaving money

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