Related Experiment Video
Updated: Oct 12, 2025

08:29
Reinstatement of Drug-seeking in Mice Using the Conditioned Place Preference Paradigm
Published on: June 7, 2018
11.8K
On the generality of preference for contingent reinforcement
Holly C Gover1, Gregory P Hanley1, Kelsey W Ruppel1
1Western New England University.
Journal of Applied Behavior Analysis
|November 25, 2021
Summary
Humans and animals prefer when rewards are earned (contingent) rather than freely given (noncontingent). This review summarizes research on this preference and suggests future directions for behavior analysis.
Area of Science:
- Behavioral psychology
- Reinforcement principles
- Human and animal behavior
Background:
- Reinforcement, a core concept in behavioral science, can be delivered contingent on behavior or independent of it.
- Previous research indicates a preference for contingent reinforcement in both human and nonhuman animals.
- The scope of this preference in humans and its broader implications require further investigation.
Purpose of the Study:
- To provide an integrated summary of studies examining the preference for contingent versus noncontingent reinforcement.
- To explore the generality of this preference in human participants.
- To identify variables influencing preference and suggest future research directions for designing preferred contexts.
Main Methods:
- Systematic review and integrative summary of existing studies.
- Analysis of study characteristics: participants, reinforcer types, response topographies, and contexts.
- Evaluation of preference outcomes and influencing variables.
Main Results:
- Evidence suggests a consistent preference for contingent reinforcement across various studies.
- Factors influencing preference include participant characteristics, reinforcer type, and response requirements.
- The phenomenon is observed in diverse populations and experimental settings.
Conclusions:
- The preference for earned rewards (contingent reinforcement) is a robust finding in behavioral research.
- Understanding these preferences is crucial for behavior analysts designing effective and preferred intervention contexts.
- Further research is needed to fully elucidate the variables governing this preference and its applications.
Related Concept Videos
Generalization, Discrimination, and Extinction
894
Generalization, discrimination, and extinction are key concepts in operant conditioning that influence how behaviors are learned and maintained.
Generalization occurs when a behavior reinforced in one context is performed in similar situations. For instance, a student who studies diligently for calculus and receives excellent grades might apply the same study habits to psychology and history, expecting similar results. Generalization shows how learning in one setting can influence behavior in...
Generalization occurs when a behavior reinforced in one context is performed in similar situations. For instance, a student who studies diligently for calculus and receives excellent grades might apply the same study habits to psychology and history, expecting similar results. Generalization shows how learning in one setting can influence behavior in...
894
Operant Conditioning
1.8K
Operant conditioning, a key concept in behavioral psychology, involves using reinforcement and punishment to alter the likelihood of a behavior being repeated. B.F. introduced this type of conditioning. Skinner focused on voluntary behaviors and the consequences that follow them, influencing whether these behaviors will be strengthened or diminished.
Reinforcement in operant conditioning can be positive or negative, both of which serve to increase the likelihood of a behavior. Positive...
Reinforcement in operant conditioning can be positive or negative, both of which serve to increase the likelihood of a behavior. Positive...
1.8K
Reinforcement Schedules
262
Positive reinforcement is a powerful method for teaching new behaviors to both animals and humans. B.F. Skinner demonstrated this with his experiments using rats in a Skinner box. When a rat pressed a lever, it received a food pellet. This immediate reward encouraged the rat to repeat the behavior. This method, where a reward follows every instance of the behavior, is known as continuous reinforcement. It is highly effective for establishing new behaviors quickly.
Once a behavior is learned,...
Once a behavior is learned,...
262
Timing and Consequences on Behavior
170
In operant conditioning, the timing of reinforcement is crucial. For animals like rats and cats, immediate reinforcement (within a few seconds) is much more effective than delayed reinforcement. For example, a food reward for a rat needs to follow within 30 seconds of pressing a bar to be effective.
Humans, however, can respond to delayed reinforcers. We often make decisions between immediate small rewards and delayed larger rewards. This ability to delay gratification is a significant...
Humans, however, can respond to delayed reinforcers. We often make decisions between immediate small rewards and delayed larger rewards. This ability to delay gratification is a significant...
170
Primary and Secondary Reinforcers
464
In psychology, reinforcement is a key concept in behavior modification. B.F. Skinner demonstrated this with his experiments involving rats in what is known as a Skinner box. The rats learned to press a lever to receive food, a primary reinforcer that fulfilled their innate need for nourishment.
Effective reinforcers for humans vary depending on the individual and the context. Primary reinforcers, such as food, water, sleep, shelter, and pleasure, have inherent value and satisfy basic biological...
Effective reinforcers for humans vary depending on the individual and the context. Primary reinforcers, such as food, water, sleep, shelter, and pleasure, have inherent value and satisfy basic biological...
464
Instinctive Drift
369
Instinctive drift refers to the tendency of animals to revert to their innate behaviors despite repeated reinforcement. Breland and Breland demonstrated this concept in an experiment with a raccoon. The raccoon was trained to pick up two coins and place them in a container in exchange for food. Initially, the raccoon learned to associate the coins with food, making them a conditioned stimulus or a substitute for food. However, over time, the raccoon became less willing to put the coins into the...
369

