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Marketing Your Practice: Setting Yourself Apart in a Competitive Market, Online Reputation Building, and Managing
Leslie Kim1, Dale Amanda Tylor2, Christopher Y Chang3
1Department of Otolaryngology-Head and Neck Surgery, The Ohio State University Wexner Medical Center, 915 Olentangy River Road, Suite 4000, Columbus, OH 43212, USA.
Otolaryngologic Clinics of North America
|November 26, 2021
Summary
Physicians must proactively manage their online reputation. Building a strong digital presence through social media and website updates is crucial for attracting new patients in today's digital world.
Area of Science:
- Digital Health
- Healthcare Marketing
- Physician Branding
Background:
- Prospective patients form opinions online before in-person visits.
- Online information significantly influences patient perception of physicians and practices.
Purpose of the Study:
- To emphasize the importance of managing a physician's online narrative.
- To guide healthcare professionals in building a robust digital presence.
Main Methods:
- Utilizing social media to communicate expertise.
- Regularly updating practice websites.
- Proactively managing online patient satisfaction and reviews.
Main Results:
- Controlling the online narrative helps shape patient perceptions.
- A strong digital presence differentiates physicians in a competitive market.
Conclusions:
- Physicians can influence their online reputation by actively managing their digital footprint.
- Effective online branding is essential for practice growth and patient acquisition.
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