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Q Methodology in the COVID-19 Era.
Ahmed S Alanazi1,2, Heather Wharrad1, Fiona Moffatt1
1School of Health Sciences, University of Nottingham, Nottingham NG7 2HA, UK.
Healthcare (Basel, Switzerland)
|November 27, 2021
Summary
This study presents a step-by-step online Q methodology approach using Easy-HtmlQ, offering a COVID-secure and practical alternative for researchers. This method facilitates wider participant recruitment and reduces costs, making online Q studies more feasible.
Area of Science:
- Social Sciences
- Methodology
Background:
- The COVID-19 pandemic disrupted in-person research, necessitating adaptive methodologies.
- A gap exists in guidance for conducting Q methodology studies online.
Purpose of the Study:
- To describe a feasible online Q methodology approach.
- To evaluate the use of Easy-HtmlQ for online Q studies.
- To explore participant and researcher perspectives on online Q methodology.
Main Methods:
- An online Q methodology was developed using Easy-HtmlQ (V1.1).
- A case study on telemedicine adoption illustrated the online approach.
- Semi-structured interviews gathered participant and researcher feedback.
Main Results:
- Easy-HtmlQ provides an affordable, practical, and user-friendly solution for online Q methodology.
- Online studies offer benefits like reduced costs, wider recruitment, and COVID-secure environments.
- The approach successfully simulated face-to-face Q methodology steps online.
Conclusions:
- Online Q methodology using Easy-HtmlQ is a viable and beneficial alternative to traditional face-to-face studies.
- This method can increase the accessibility and reach of Q methodology research.
- The findings support the broader adoption of online Q methodology in research.
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