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When and why does gossip increase prosocial behavior?

Annika S Nieper1, Bianca Beersma1, Maria T M Dijkstra1

  • 1Department of Organization Sciences, Vrije Universiteit Amsterdam, the Netherlands.

Current Opinion in Psychology
|December 7, 2021
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Summary
This summary is machine-generated.

Gossip can promote prosocial behavior when it is accurate and targets are interdependent with receivers. Anticipating gossip, rather than experiencing it, also boosts helpful actions.

Keywords:
AccuracyExperiencedGossipInterdependenceProsocial behaviorReputational concernThreat of gossip

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Area of Science:

  • Social Psychology
  • Behavioral Science

Background:

  • Prosocial behavior is crucial for societal functioning.
  • Gossip, or information exchange about absent others, is theorized to increase prosociality, but empirical evidence is mixed.

Purpose of the Study:

  • To review and synthesize research on the relationship between gossip and prosocial behavior.
  • To reconcile conflicting findings and identify conditions under which gossip promotes positive social actions.

Main Methods:

  • Systematic literature review of studies examining gossip and prosocial behavior.
  • Analysis of moderating factors influencing the gossip-prosociality link.

Main Results:

  • Gossip enhances prosocial behavior when it is accurate.
  • The prosocial impact of gossip is stronger when targets are interdependent with gossip receivers.
  • Anticipation of gossip, rather than its actual occurrence, is more strongly linked to increased prosociality.

Conclusions:

  • Gossip's effect on prosocial behavior is conditional, depending on accuracy, target-receiver interdependence, and anticipation.
  • Understanding these conditions is key to leveraging gossip for desirable social outcomes and avoiding unintended negative consequences.