Related Experiment Video
Updated: Oct 10, 2025
07:34
Perceptual and Category Processing of the Uncanny Valley Hypothesis' Dimension of Human Likeness: Some Methodological Issues
Published on: June 3, 2013
17.5K
Consistency in identity-related sequential decisions.
Dikla Perez1, Yael Steinhart2, Amir Grinstein3,4
1The Graduate School of Business Administration, Bar-Ilan University, Ramat Gan, Israel.
Plos One
|December 8, 2021
Summary
Consumer product choices often reflect personal or social identities. High expected visibility of a product in initial decisions increases the likelihood of consistent identity expression in subsequent choices, driven by self-presentation needs.
Area of Science:
- Consumer Behavior
- Social Psychology
- Marketing Science
Background:
- Consumers frequently make sequential decisions to express personal or social identities.
- Understanding factors influencing identity consistency in consumer choices is crucial for marketing and psychological research.
Purpose of the Study:
- To identify a key factor influencing identity consistency in sequential consumer decisions.
- To investigate the role of product visibility and self-presentation in shaping consumer behavior.
Main Methods:
- A field experiment and four laboratory studies were conducted.
- An internal meta-analysis was used to synthesize findings.
- The studies examined the impact of expected product visibility on decision consistency.
Main Results:
- Higher expected visibility of a product in the first decision leads to greater consistency in subsequent choices.
- Self-presentation was identified as a key mediator of this effect.
- Low integration between decision-related identities may weaken this consistency.
Conclusions:
- Expected product visibility significantly influences consumers' tendency to maintain a consistent identity across sequential decisions.
- Findings have implications for identity research and provide practical insights for marketers.
- Marketers can leverage product visibility and communication strategies to encourage or discourage consistent consumer behavior.
Related Concept Videos
01:34Woodward–Hoffmann Selection Rules and Microscopic Reversibility
3.3K
Electrocyclic reactions, cycloadditions, and sigmatropic rearrangements are concerted pericyclic reactions that proceed via a cyclic transition state. These reactions are stereospecific and regioselective. The stereochemistry of the products depends on the symmetry characteristics of the interacting orbitals and the reaction conditions. Accordingly, pericyclic reactions are classified as either symmetry-allowed or symmetry-forbidden. Woodward and Hoffmann presented the selection criteria for...
3.3K
01:26Marcia's Theory of Identity Status
533
James Marcia's identity status model provides a framework for understanding how adolescents navigate identity formation through varying degrees of exploration and commitment. Marcia's model builds on Erik Erikson's theories of psychosocial development, focusing specifically on how adolescents reconcile individual aspirations with societal expectations. His model describes identity formation as a dynamic process where adolescents move between different states depending on their level...
533
01:37Reason and Intuition
7.0K
The human brain processes information for decision-making using one of two routes: an intuitive system and a rational system (Epstein, 1994; popularized by Kahneman, 2011 as System 1 and System 2, respectively). The intuitive system is quick, impulsive, and operates with minimal effort, relying on emotions or habits to provide cues for what to do next, while the rational system is logical, analytical, deliberate, and methodical. Research in neuropsychology suggests that the...
7.0K
01:25Personal Identity
36
Personal identity is the deeply felt sense of self that individuals cultivate over time, intricately woven from intrinsic qualities they consider essential to their existence—qualities such as morality, intelligence, and friendliness. These attributes serve as vital internal benchmarks, guiding individuals in evaluating whether their actions resonate with their true selves.When personal identity takes center stage in one's life, individuals often emphasize their distinctiveness,...
36
01:14Decision Making: Traditional Method
4.3K
The process of hypothesis testing based on the traditional method includes calculating the critical value, testing the value of the test statistic using the sample data, and interpreting these values.
First, a specific claim about the population parameter is decided based on the research question and is stated in a simple form. Further, an opposing statement to this claim is also stated. These statements can act as null and alternative hypotheses, out of which a null hypothesis would be a...
First, a specific claim about the population parameter is decided based on the research question and is stated in a simple form. Further, an opposing statement to this claim is also stated. These statements can act as null and alternative hypotheses, out of which a null hypothesis would be a...
4.3K
01:26Constraints and Statical Determinacy
755
In structural engineering, the equilibrium of a system is not only determined by its equations of equilibrium but also with the help of constraints. Constraints refer to restrictions on the motion of a system. The proper combinations of constraints can minimize the total number of constraints needed to maintain a system in mechanical equilibrium. When this happens, the system is said to be statically determinate. For such systems, the unknown reaction supports can be estimated using equilibrium...
755