What Is on the Menu?-A Quantitative Analysis on Label Format among (Potential) Restaurant Guests and Restaurant
Nadja S J Hanssen1, Joost O Linschooten1, J Hein M van Lieverloo1
1Department Food & Industry, HAS University of Applied Sciences, 5223 DE 's-Hertogenbosch, The Netherlands.
International Journal of Environmental Research and Public Health
|December 10, 2021
Summary
Menu labeling can improve healthy eating out-of-home. A study found that a ranking format was the most preferred by both restaurant guests and owners in the Netherlands.
Area of Science:
- Nutrition Science
- Consumer Behavior
- Public Health
Background:
- Out-of-home eating constitutes 20% of energy intake in the Netherlands.
- Eating out-of-home is linked to higher energy consumption and poorer nutritional quality.
- Menu labeling is a potential strategy to enhance dietary choices in the food service sector.
Purpose of the Study:
- To explore the preferred menu labeling format for Dutch full-service restaurants.
- To assess the preferences of potential restaurant guests and restaurant owners regarding menu labeling.
Main Methods:
- Cross-sectional survey design involving 386 potential restaurant guests and 41 restaurant owners.
- Evaluation of three menu labeling formats: health logo, star ranking, and calorie information.
- Data collection through questionnaires to gauge format appreciation and usability.
Main Results:
- The star ranking format was the most appreciated menu labeling option by both potential restaurant guests and owners.
- Label preference among potential guests was associated with age and potentially education level, but not health consciousness.
- Restaurant owners also favored the ranking format, indicating its broad appeal.
Conclusions:
- The ranking menu labeling format shows significant promise for improving healthy eating choices in the out-of-home dining sector.
- Implementation of a ranking system could be a practical approach for restaurants aiming to support healthier consumer decisions.
- Further research could explore the impact of ranking labels on actual food choices and health outcomes.
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